OLIVIER BERROUIGUET
OLIVIER BERROUIGUET
TITLE : CHIEF EXECUTIVE OFFICER COMPANY : SYNERTRADE
INDUSTRY : DIGITAL PROCUREMENT SOLUTIONS
Olivier has 25 years of experience transforming businesses in pharma , automotive and digital health . He has held leadership roles at Econocom , Capgemini and Voluntis , where he drove innovation and strategic growth . to the business . Relationships ( internal and external ) will always be crucial in procurement – and these will continue to be managed and led by people , while AI agents do the background work .
Michael van Keulen : At Coupa , we now manage 10 million suppliers and 3,500 customers , some of which are the biggest companies in the world like Procter & Gamble and Amazon – all these companies have given us access to their data contractually .
But how can I trust my software partners with my data ? We anonymise the spend , which is large enough that we will never trace it down to one single transaction , then we can use that to train our AI and provide our customers with reliable insights and prescriptions that are based on real data coming from real companies doing real business with real suppliers .
However , technology is not a one size fits all and I will never tell you just buy this piece of software and all your problems go away – that is obviously not true . Instead , it ’ s about people and process . I fundamentally believe you can never get to level four procurement maturity without the right technology – but you also cannot get there without the right blend of people and process .
158 January 2025