James Hall , Commercial Director at Doxim , advocates flexible , accessible print and digital communications for businesses everywhere

Doxim is a global customer communications management provider with over 2800 clients , providing both print and digital communications to its customers . “ We provide everything from email and SMS , to a letter in the post ,” says Hall , Commercial Director at Doxim . “ We have over 20 years of experience in customer communications . Clients are essentially looking to outsource the complexity to Doxim so that they can focus on their core competencies .”

Doxim provides a wide range of solutions that include everything from a document ’ s creation and personalisation , to its storage and delivery in both print and digital formats – enabling its clients to save money , increase revenue and wallet share , and give their customers the best possible experience . Asked about industry trends , Hall says : “ We ’ re seeing a shift to cloud-based customer communication management . Businesses want to move away from large on-premises solutions to save money ,

move with the times and be more secure . AI and data analytics are becoming ever more present in all technology , and this includes the CCM market . There ’ s also a trend towards communications becoming accessible to those with assistive devices . Vendor consolidation is a key driver in the CCM market , as businesses look to become more efficient , save money and focus on the customer experience .”

Doxim delivers over half a billion emails for partner Santander every year , with a greater than 99 % delivery rate . “ The marketing project that we work on with them , is driven by an Artificial Intelligence engine and that helps determine next-best-communications to send the customer ,” he says .

“ We very much work in partnership with Santander to constantly improve the customer experience ,” says Hall . “ And , really , the key to success with all communications projects is working in partnership , just as we do with Santander .”

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