BRIDGESTONE
these materials in achieving its sustainability goals , particularly in implementing circular economy practices . By maximising the use of tyres and extracting valuable components for recycling , Bridgestone aims to create a circular flow that supports the production of new tyres . Considering these core categories , the partners especially in steel cord , synthetic rubber , and carbon black become vital for Bridgestone ’ s success .”
He suggests that failure to secure reliable partners in these areas would hinder the company ’ s ability to achieve its targets . “ However ,” he says , “ it ’ s essential to acknowledge the significance of all partners , including those involved in all other raw materials but also in machinery , marketing , IT , consulting , logistics and others .” It is the entire ecosystem of partners that contribute to building
“ The goal is to prioritise stakeholder relevance , maintain close collaboration , and deliver the best value from a procurement perspective ”
LARS BETTERMANN CPO EMIA , BRIDGESTONE
42 July 2023