the necessary foundation and ecosystem for Bridgestone ’ s operations .
Mobilising the future Lars Bettermann says in the next 12 to 18 months , Bridgestone will be focused on several key priorities . “ Firstly , we need to prepare ourselves to meet our 2030 targets for sustained materials . This entails establishing the right partnerships , driving innovation , and developing the optimal mix of raw materials to continue building premium tyres .
“ Additionally , we have encountered challenges due to global crises like the Russian-Ukrainian war .
“ The impact of these crises on our supply base has been significant . In 2022 , we dedicated substantial effort to de-source materials and seek alternative suppliers that align with our ambitions and values .
“ Looking ahead , our main objective is to ensure stability and effectiveness in our partnerships during the next 12 to 18 months . We need to deliver on our commitments and promises , as this will contribute to Bridgestone ’ s transformation into a sustainable mobility solutions company .”
Overall , the coming months will be crucial for Bridgestone , as it pushes to achieve its sustainability goals , adapt to global challenges and drive Bridgestone ’ s evolution in the industry . procurementmag . com 43