CARNIVAL CORPORATION
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Procurement at Sea: How Amazon Business helps Carnival Cruise’ s floating cities
CARNIVAL CORPORATION
HEADQUARTERS: MIAMI, FLORIDA, UNITED STATES
NUMBER OF EMPLOYEES: 10,000 + NUMBER OF COUNTRIES: 150 that our procurement team must account for compatibility issues most businesses never have to deal with. Even something as simple as different electrical systems require us to source compatible equipment or conversion solutions across our ships.”
The time-critical nature of cruise operations adds another layer of complexity.“ Unlike land-based businesses that are more flexible with their deliveries, our ships maintain strict departure schedules – missing a delivery window means waiting until the next departure date,” Scott emphasises.
Perhaps most challenging is the sheer diversity of procurement needs. In a single week, Carnival might source specialised lighting equipment for theatre technicians, costumes for entertainers, medical supplies for onboard health centres, culinary equipment for restaurants and engineering components for ship maintenance.
This breadth requires what Scott describes as“ procurement versatility and specialised knowledge across multiple domains – from entertainment technology to maritime engineering.”
Transforming maritime procurement through strategic partnership Amazon Business has worked closely with Carnival to address these unique challenges through a tailored approach that combines familiar consumer-grade shopping experiences with enterpriselevel procurement capabilities.
Brenda Spoonemore, VP, Commercial, Public and Strategic Sectors at