RISK & RESILIENCE
WATCH NOW Coca-Cola – pool party
Local focus, global reach One of Coca-Cola’ s defining characteristics is its ability to achieve massive global scale whilst maintaining local market relevance. This philosophy extends directly into procurement operations, where the balance between local sourcing and global supply chain efficiency creates both opportunities and challenges.
“ One key strength of the Coca- Cola system is the ability to achieve global reach while maintaining a local focus,” says Daniel.“ Our procurement strategy is an extension of this, and our company and bottling partners have developed strategies to allow us to respond and adapt as needed in quickly changing conditions worldwide.”
This local-global balance manifests in several ways. The company actively seeks to support local producers and suppliers in each market, recognising both the economic and relationship benefits of such partnerships. However, this local focus is complemented by robust import capabilities that provide backup options when local supply chains face disruption.
“ Depending on the market, we are always looking to support local producers and suppliers and then complement the supply base with an import option,” Daniel notes. This approach ensures that local market disruptions don’ t compromise global operations, whilst local supplier relationships provide market knowledge and reduced transportation costs during normal operations. procurementmag. com 47