RISK & RESILIENCE
managing tariff and trade risks involves“ a holistic, company-wide and crossfunctional effort.”
This leverages expertise from across the organisation.“ We prioritise collaboration with several functions, including legal, public affairs and communications, finance, etc., as well as our operating units to support impact analyses and mitigation plans,” explains Daniel.
The cross-functional model recognises that procurement decisions have implications that ripple throughout the organisation. Legal teams provide insight into regulatory compliance and contract structures. Public affairs teams monitor political developments that could affect trade policies, while finance teams model the cost implications of different sourcing scenarios.
From a procurement-specific perspective, the focus remains on enhancing resiliency, flexibility and productivity. Daniel highlights the role of the company’ s“ cross-enterprise procurement group” in“ robust hedging and commodity risk management” – capabilities that prove essential when dealing with volatile commodity markets and currency fluctuations.
Looking ahead: 2025 priorities As Coca-Cola’ s top procurement executive looks toward 2025, his priorities reflect both traditional procurement fundamentals and emerging challenges facing the function.
“ In 2025, I remain intensely focused on the bottom line and productivity,” states Daniel, emphasising that despite all the
“The tariff landscape is dynamic, and it could impact pockets of our supply chain globally”
DANIEL COE, PRESIDENT, CHIEF PROCUREMENT OFFICER AND SUPPLY CHAIN SERVICES, THE COCA-COLA COMPANY
strategic complexity, procurement’ s core mission remains dedicated to driving value for the business.
However, his agenda extends well beyond cost management.“ I also firmly believe in continually elevating our procurement function internally so we continue to be viewed as a trusted business partner that drives value for our company,” he explains.
The 2025 priorities encompass a comprehensive range of procurement capabilities: risk management, sustainability, innovation, continuity of supply, digitisation of the function, supplier relationships and team development. This breadth reflects the evolving role of procurement in modern enterprises, where the function serves as a strategic enabler rather than merely a cost centre.
50 July 2025