Procurement Magazine July 2025 | Page 68

BEST BUY

BEST BUY’ S PROCUREMENT REVOLUTION: FROM REACTIVE TO STRATEGIC

WRITTEN BY: AARON MCMILLAN

PRODUCED BY: JAMES WHITE

Procurement Magazine July 2025 | Page 67 Procurement Magazine July 2025 | Page 69

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Joomag is a leading digital publishing and content experience platform that helps businesses create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs, digital brochures, sales proposals, and marketing reports. Powered by AI and content automation, Joomag enables marketers, publishers, and non-creatives to produce professional, interactive content at scale. The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and enabling re-engagement through targeted campaigns and personalized content recommendations, Joomag helps businesses increase reader engagement and drive higher conversion rates.