Procurement functions are becoming ever increasingly digital, data-driven and strategic. While many companies have made significant investments in technology platforms, many organisations continue to struggle with a fundamental issue: poor data quality. This challenge persists across industries and geographies, undermining the very initiatives designed to transform procurement operations.

According to Adriano Garibotto, Co-founder and Chief Sales & Marketing Officer at Creactives SpA, the challenge is inherent to the nature of procurement data itself.

“ Data quality remains a challenge because procurement data is inherently complex: it’ s multilingual, highly technical and dispersed across systems, geographies and functions. It’ s also constantly changing, with frequent updates and manual inputs. If not properly

86 July 2025