PROCUREMENT STRATEGY
L amborghini celebrated a record-breaking year in 2024.
Over the course of the 12 months, the Italian Marque ' s flagship Revuelto V12 hybrid high Performance Electrified Vehicle( HPEV) was the top performer, with orders extending to late 2026. Meanwhile, the Huracán is ending its production cycle with deliveries continuing through 2025, to be replaced by the Temerario – the second vehicle in the brand’ s HPEV range.
The company also introduced the Urus SE plug-in hybrid, completing its transition to an entirely hybrid range and becoming the first super sports car manufacturer with a completely electrified portfolio.
For Lamborghini, which operates in 56 markets with 186 dealers globally, the record year reflects its successful approach to strategically balancing supply and demand, as well as its strong brand desirability and product residual value.
A procurement strategy driven by partnership Lamborghini ' s procurement approach offers valuable insights for procurement professionals across industries. Silvano Michieli, Chief Procurement Officer at the luxury brand, leads his team with a balance of innovation, exclusivity and supplier relationships to support the iconic supercar manufacturer ' s record-breaking performance.
94 June 2025