THE PROCUREMENT INTERVIEW
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“ In the first year of the procurement function at Unifonic , we were able to achieve really great milestones ”
ZAKARIA EL RHEZAOUI SENIOR DIRECTOR OF PROCUREMENT , UNIFONIC
Bringing procurement to a start up As the business reached the next phase of development , the brothers needed toinvest in automation to help the organisation progress to further success . Zakaria El Rhezaoui was brought in as Senior Director of Procurement in 2022 , following a career atmultinational companies like Nokia Networks , Mars , Unilever and Philp Morris . He was tasked with setting up an efficient procurement operation to drive performance and efficiency for the wider business .
“ It was a new experience for me to move to a startup ,” El Rhezaoui explains . “ I had to dig deep onthe company , read about it , find the story behind it ,