get more insights from the company about its perspectives , its strategy , and what it wants to do .”
Today , Unifonic is a trend-setting customer engagement platform that handles morethan 10 billion annual transactions for millions of recipients in 160 countries , backed by a local corporate presence in five countries and a dedicated team of 500 professionals , serving clients at all hours of the day . It has become an omnichannel solution that integrates customer communication channels – including text , voice , messaging and web – into a single platform that enables companies to create stronger customer relationships .
Its customers include leading banks , financial institutions and government agencies throughout the region , as well as healthcare providers , retail and e-commerce , and transport and logistics providers worldwide .
Change management The company is growing fast , and the Hamdan brothers knew they needed a proper procurement function in place to help with their transition . It was a challenge that appealed to El Rhezaoui : “ I wanted to bring in all the experience I had in these big multinationals and implement it in a fast-growing startup ,” he says . procurementmag . com 19