The initiative is designed to not only expand and strengthen existing global partner relationships but also forge new ones with start-ups , scale-ups , corporates and academic institutions .
“ It is transforming the way we work with our partners , by strategically seizing opportunities based on consumer trends and insights to support mutual growth ,” says Krummenacher . “ It is a very ambitious and disciplined approach and is endorsed at the highest level at Danone , which makes a big difference . Each member of our executive committee is a sponsor of select partners , and this enables us to elevate partner relationships to board level .”
The strategy was further reinforced by a recent Partner for Growth event , which saw 50 select suppliers gather at the company ’ s Daniel Carasso International Research and Innovation Centre in Paris . The collective aim was to deliver even more for consumers , by creating healthier and more-sustainable products , without compromising on taste and texture .
Benefits to sustainability strategy Krummenacher is emphatic on the importance of sustainability to Danone ’ s sourcing strategy . He says between 85-90 % of its social and environmental impact sits within its supply chain , meaning
50 November 2023