What is the Renew Danone Strategy ?
EMBRACING STRENGTHS ...
ADDRESSING AREAS OF UNDER-PERFORMANCE ...
FOUR STRATEGIC PILLARS ...
PROCUREMENT STRATEGY
What is the Renew Danone Strategy ?
EMBRACING STRENGTHS ...
“ A unique heritage ”
“ Iconic local and global brands ”
“ Healthy , on-trend and growing categories ”
ADDRESSING AREAS OF UNDER-PERFORMANCE ...
“ We have not been growing at the speed of our categories ”
“ We lacked consistency in guidance and delivery ”
“ Our organisation and disclosure have been unstable
FOUR STRATEGIC PILLARS ...
WIN where we are
EXPAND where we should be
SEED the future
MANAGE our portfolio
In 2022 Danone CEO Antoine de Saint-Affrique , pictured right , unveiled Danone ’ s strategic plan , Renew Danone , which is designed to help the company implement a sustainable and profitable growth model .
The strategy is based on “ an end-to-end step-up in the quality of execution ”, de Saint-Affrique said . He added that it is also a “ strengthened innovation model geared for scale and impact ”, and that it is designed to “ increase investments in consumer value , as well as brands and commercial development ”. Danone is delivering the plan by aligning purpose and performance , and “ by consistently putting consumers and customers at the heart of everything we do ”. de Saint-Affrique adds that it also gives the company stronger discipline on capital allocation , and a greater sense of urgency in seizing opportunities and tackling issues . Its strategic pillars include :
• Restoration of competitiveness in core categories and geographies
• Selective expansion of segments , channels and geographies
• Seeding of future growth avenues
• Portfolio rotation