Procurement Magazine September 2024 | Page 36

EXECUTIVE INSIGHT

“Digital procurement provides realtime insights into spending patterns and supplier performance , enabling businesses to make datadriven decisions that optimise procurement ”

Q . HOW DO YOU PRIORITISE CUSTOMER FEEDBACK AND INCORPORATE IT INTO YOUR PRODUCT DEVELOPMENT ?

» Incorporating customer feedback directly into product development is a crucial process at Penny Software , driven by our commitment to delivering a delightful user experience . This commitment is evident in our organisational structure . Unconventionally , the Customer Success function reports to the Chief Technology Officer ( CTO ) and is integrated within the tech team . This strategic decision ensures that customer feedback