THE PROCUREMENT INTERVIEW
“ With orchestration, you know what is inside the envelope, so you can decide what needs checking, what can go straight through and what should run in parallel”
Lalitha Rajagopalan Co-founder and Head of GTM & Strategy ORO Labs
of-breed tools more effectively within a single orchestrated journey.
That openness is important to the company’ s strategy. ORO wants to be the orchestration layer that can connect specialist tools, rather than forcing every task through one rigid system.
“ Without an orchestration layer, every system needs to know everything about every other system,” Yuan says.“ Architecturally, that just does not work.”
The founders say the company’ s rapid growth reflects the timing of AI, the maturity of orchestration and the pressure on enterprises to improve both efficiency and control. They believe the market is still early, but customers are already seeing meaningful gains in speed, compliance and savings. Sudhir says the wider opportunity is still unfolding as customers identify more and more use cases for the ORO platform.“ We are at the starting line,” he says.
Lalitha agrees that the long-term goal is to make procurement, supplier collaboration and risk management feel far more natural to business users:“ The journey is about reducing bureaucracy and enabling business agility.”
36 May 2026