RISK & RESILIENCE
The global procurement landscape is facing a range of increasingly fluctuating challenges. Trade wars, geopolitical tensions, natural disasters and ever-changing tariffs present a complex working environment for multinational corporations seeking to maintain stable and cost-effective supply chains. For companies operating across hundreds of markets, these complexities are only magnified.
Daniel Coe, Chief Procurement Officer at The Coca-Cola Company and recent Procurement Magazine CPO of the Year for 2024, oversees procurement operations spanning over 200 countries and territories. Here, Daniel outlines how the beverage giant’ s“ all-weather” procurement strategy enables it to navigate global uncertainties whilst maintaining competitive positioning and operational continuity.
Navigating the tariff minefield The spectre of tariff escalations looms large over global supply chains, with trade policies shifting rapidly across major economies. For Coca-Cola, which sources ingredients and materials from diverse geographical regions, understanding and mitigating tariff risks is paramount.
“ The tariff landscape is dynamic, and it could impact pockets of our supply chain globally,” acknowledges Daniel. However, he emphasises that Coca-Cola’ s system architecture provides inherent resilience.“ Our system has a strong focus on local execution, and we have numerous levers available to help mitigate any uncertainties.”
This flexibility stems from what Daniel describes as the company’ s“ all-weather strategy”, a comprehensive approach that maintains multiple sourcing options for critical inputs.“ We typically have both local and global options when we procure items,” he explains, discussing the dual-source capability that allows Coca-Cola to pivot between suppliers and regions
44 July 2025