alone and to develop your own competence. This reality necessitates strong supplier relationships.”
Balancing exclusivity with scalability A key challenge for Lamborghini ' s procurement team is maintaining the brand ' s renowned exclusivity while also meeting growing global demand. The company delivered nearly 10,700 cars in its record-breaking year, yet Silvano is clear that volume isn ' t the primary goal.
" We could produce many more cars than we actually do. The goal is to keep our exclusivity and to make sure we always offer one car less than is required," he states. " We are not fighting or running for volume. We want to create value for our customers."
This exclusivity-led proposition also ensures customers can maintain the residual value of their Lamborghinis. " Our customers are people that had great success and they know how to invest money. So for sure they love the brand and they love our car, but they don ' t want to lose money," Silvano notes.
Gearing up for an ' anti-fragile ' procurement approach The COVID-19 pandemic and subsequent crises prompted Lamborghini to evolve its procurement approach. Silvano references Nassim Nicholas Taleb ' s concept of " antifragile systems " – things that gain from disorder – as a framework that guides Lamborghini ' s procurement strategy. " This includes anticipating shifts instead of reacting, the possibility to co-develop solutions and not purchase solutions, work on supplier solutions for potential problems that might rise up in the years to come instead of reacting, and strengthening trust with our suppliers," Silvano explains.
98 June 2025