VERTICE
end and at the top end . We thought that , by bringing some transparency to this , we could help customers achieve better pricing and faster renewals , saving them time and money .”
Vertice found that a particular problem – and a potentially costly one – was the issue of invisible over-licensing . Companies may have 5,000 licences of a particular software but were really using 4,000 – a clear opportunity to reduce costs by 20 % without any impact on business operations , but one that was too often going unnoticed .
Eldar explains : “ We bring so much data and intel together – the negotiation playbooks , what ’ s important for the vendors , our expertise in the market , customers ’ own usage – we can bring all of that together , deliver some actionable insights to customers and help them . The value proposition is we save them a lot of time and a lot of money .”
The rapid rise is down to its users , with Eldar believing strong word-ofmouth has played a huge part in its expanding customer base .
20 March 2025