customers by being independent and securing them the very best kind of offer and capability that meets their needs – and who is not paid for or rewarded in any way by vendors . So , that ’ s the positioning we took and will never compromise on .”
Software shopping is a more opaque experience , where one company could be paying many times what the company next door is paying for exactly the same software . This could happen for many reasons , from when in a quarter the deals are struck , to individual salespeople needing to hit targets or even simple currency discrepancies .
But this leads to problems , according to Eldar – which Vertice looked to solve .
“ You get this massive disparity between what the person is paying at the bottom
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